Casino Profit Advantage


The gaming industry, like many others, operates on the 80/20 rule: 20% of the casinos make about 80% of the profits. And if you’re not part of that top 20%, you’re not seeing the results you want – especially in a recovering economy. We can help you change that with the Casino Profit Advantage™.

Maximize Profitability

Helps casinos of every size maximize profitability and control loss

Know the Competition

Provides an in-depth evaluation benchmarking your casino against the competition

Increase Income

Increases stakeholder income distribution opportunities

Prepare for the Future

Establishes a reference point on which to base future decision


The gaming industry experts at Wipfli/JOSEPH EVE will evaluate your casino’s operations, analyzing both current and potential income sources, losses and risks. They then present the findings, which will include recommendations in all or some of the following areas:

  • Benchmarking
  • Leadership
  • Player Tracking
  • Software applications
  • Budgets
  • Marketing and Entertaining
  • Promotional Marketing
  • Staffing
  • Data Storage & Security
  • Operating Costs
  • Revenue Sources
  • Strategy

You will then have the information you need to increase your casino’s profitability regardless of the local, national or global economy. It is essential for your organization to have the opportunity to prosper during challenging times and prepare for the upturn and prosperous years that most certainly lie ahead. Wipfli/JOSEPH EVE can better integrate the objectives and needs of your organization with the marketplace and you will experience more market share, increased profit and emerge stronger from these economic times. Let us take you to the next level with Casino Profit Advantage™.

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